The Best Ways to Promote Your Music Online

You may already have a huge collection of music on your hard drive or just discovering your talent as a musician, however, your music shouldn’t be released into the void. You should build an audience first. But here is the question: where should you start? In this article, we will share the best ways to promote your music online.

The Mistake that Beginner Artists Make and How to Fix It

Selling before building demand is one crucial mistake of all beginner artists. Sharing a song won't make people automatically care about you. You should get the attention first and become recognizable. You should give people a reason to listen to you. Every musician who dreams of becoming popular should go through several stages:

Get People to Notice You as a Person. The secret is that people connect with the person way earlier than with their music. Instead of just posting pictures or advertisements of your music, you can create stories about what led you to where you're now, why you’ve created that specific song, what moments inspired you. Don’t neglect showing how you struggled. Show people who you really are. That makes people care and react to your content.
Build a Connection Once you Attracted Attention. This phase depends on your consistency and showing up as often as possible to make people expect content from you. Engage them in storytelling and interesting interaction.
Promote Your Music. Now, after two essential stages, you have already created anticipation. It’s time to tease your music in creative ways with behind-the-scenes moments and stories from your life.

These three steps help you promote music strategically rather than simply posting into the void.

How To Promote Your Music Online: 5 Effective Tips

Improve Your Artist Representation — Not Just the Art

While many artists think that it’s music that must be everything, the reality is that your artist persona and what you do as the artist matters even more. That’s why your starting point should be to improve yourself as an artist.

Invest Time Only in the Most Important Things

As a beginner you may face the challenge when touring is too expensive and MTV is not an option. The only place that will definitely work for you is social media. It’s where you can discover yourself as a musician, attract your potential audience, monetize your music, and gain opportunities. That’s why your next step is improving your social media and becoming really good at that.

Find Your Superpower and Show it to the World

It’s simple: if you’re an amazing brass musician you should have thousands of videos showcasing your skills. If you write songs then don’t leave that material somewhere in your computer folders but share them with the world. Show things that you do best! Even though behind-the-scenes videos may work fine, they can’t compensate for videos showing what you can do best of all.

Make a Plan of Your Music Career at Least for a Year

Instead of promoting a few songs, start making a strategy of your artist’s development for the next 12 months. It will make you work out the best way of releasing your music, which is not the least important skill for any independent artist, orchestral musician, or singer.

Remember: You’re Serving People, Not Vice Versa

Create your content focusing on a specific audience. You can tag specific people or even use their comments. When you participate in conversations in comments keep up that conversation instead of replying just with ‘thanks’. If you treat people nicely and attentively they will respond in the same way to you.

What Media to Use to Promote Your Music Online?

With so many platforms available today, as a musician you have plenty of options to reach the right audience and build a loyal fanbase. Here are some of the most effective:

1. TikTok

For beginners and especially independent artists neglecting TikTok presentation means cutting off a huge potential audience. Be consistent, make your name there the same as on other platforms, so people don’t confuse you with someone else. There, you can upload your music directly from your phone and fans can add your song to their Spotify from TikTok. You can also use TikTok as inspiration, browsing other artists’ videos to grab ideas on how you can recreate them on your own. There are things that already worked so use them to boost your own artist’s brand. Using short, catchy videos on TikTok, you can turn your unknown songs into hits overnight.

2. Instagram Reels

You can experiment a lot with adding sounds and captions when using Instagram reels. However, keep in mind you should download your video, which you made there before you’ve posted it. Also, you should post videos as often as you can, because even one video that went viral can make a difference for you and double or even triple your fanbase. Reels work awesome for song teasers, acoustic sessions and behind-the-scenes moments.

3. Instagram Carousels

Use five or six pictures to be visible on Instagram. Each time people enter Instagram, the page is refreshing and shows what’s new and here you get your chance to reach your audience and get even more interaction. Generally, Instagram is great for visual storytelling and behind-the-scenes content.

4. YouTube Shorts

These days, when people are searching for something on this platform, it also provides them with results from shorts. YouTube shorts are a nice alternative to TikTok and they are just as effective as horizontal Youtube videos.

Conclusion

When approaching music promotion strategically, you can create huge demand, build your loyal fanbase, and involve the audience by making them care about you, rather than trying to sell before you’ve created demand. Instagram, TikTok, Youtube, and your own websites can show your authenticity in creative ways and help you reach your audience. By using them, you can easily build connections and achieve the desired success.

Would you like more tips like these? Recently we’ve shared 10 Things Every Beginner Musician Should Know that may help you approach your dreams with an effective strategy and positive mindset.

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